PowerPoint presentations, like other business documents, commonly have titles. Though the standard left-to-right horizontal text is the best choice in most instances, particularly when you want to convey the main points of your presentation, curved text can be useful as an accentuating or functional element in the following instances: Creating a subtitle Related: What Is Typography? Terms, Rules and Why It's Important When to use curved text in PowerPoint Circular text is typically upward-curving in nature, which improves its readability. The effect might be described as bowl-like.Ĭircular: This type of curved text starts at a point and loops back around to it, creating a ring of text. The effect is an arch or rainbow shape.ĭownward: Text that curves downward descends from the baseline, reaches a nadir and then ascends back to the baseline. Upward: In upward-curved text, the word, phrase or sentence first ascends from the baseline before reaching an apex and descending back to the baseline. It's possible to curve text in various ways: Rather than appear entirely horizontal, as most text does, the shape of the text describes an arc.
In terms of typography design, curved text refers to language elements that don't conform to a straight line.